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You need to resize an image that is stored in Dynamics 365 for Marketing. What should you do?
Clone the image. Specify the new dimensions and save the changes.
Edit the image in an external graphics system and re-upload it to the marketing application.
In the Marketing Email form, enter the new dimensions for the image.
Edit the image from within the marketing application and save the changes.
Which three aspects of data privacy are protected by implementing General Data Protection Regulation (GDPR) standards? Each correct answer presents a complete solution.
Individuals have the right to access their personal data.
Individuals have the right to request for their personal data to be deleted.
Organizations can send marketing emails without consent.
Organizations are required to provide clear notice of data collection.
Organizations may purchase contacts from third-party agencies.
You are performing initial set up steps for Dynamics 365 for Marketing. What must you provide during first time setup?
company name and email address
physical sender address
company phone number
You need to complete the webinar configuration for events. What should you do?
Create at least one template for use with event registration.
Specify the URL for the Dynamics 365 for Marketing application.
Add a webinar provider.
Provide your Dynamics 365 for Marketing login credentials.
Your company plans to host a live webinar. You need to ensure that the company meets the prerequisites for hosting webinars. What are the two prerequisites? Each correct answer presents part of the solution.
Dynamics 365 must be configured to use the company's webinar account.
You must have sign-in credentials to access your company's account with a webinar provider.
Add a custom channel for the webinar.
You must have a webinar URL.
You need to create a webinar invitation that you can distribute to your contacts. Which tool should you use?
You create a webinar event and integrate it with your webinar provider, ON24. You create a customer journey and send out a marketing email inviting your contacts to register for the event. From where do initial webinar confirmation emails originate?
webinar event tile properties in the Dynamics 365 for Marketing customer journey
a marketing email tile in the Dynamics 365 for Marketing customer journey
the webinar provider's confirmation email process
a webinar advanced settings record in Dynamics 365 for Marketing
You ate setting up registration for an event. Visitors must be able to register for a group of individual sessions in one operation. You need to configure registration.
What should you do?
Associate event registrations with a session track that is assigned to an event and its event sessions.
Associate event registrations with the defined set of event sessions.
Group event registrations in an event pass, then link the event pass to a session track.
Group event sessions in a session track, then link the session track to an event pass.
You are creating an event. You need to send out invitations. Which two actions should you perform? Each correct answer presents part of the solution.
Create a campaign record for the event and distribute the campaign activities.
Create a customer journey to send the email.
Create a marketing email message that includes a survey block.
Create a marketing email message that includes an event block.
Microsoft MB2-719 Exam (Microsoft Dynamics 365 for Marketing) Detailed Information
MB2-719 - Microsoft Dynamics 365 for Marketing
MB2-719 Test Objectives
Set up and configure Microsoft Dynamics 365 for Marketing (10 – 15%)
Set up Microsoft Dynamics 365 for Marketing
Perform initial set up steps; configure organizational, business management, and customization settings; define default matching strategies; view quota limits
Identify GDPR rules for individuals and organizations; identify how Microsoft Dynamics 365 supports GDPR; configure permission-based marketing; track online behavior; manage email unsubscribe requests; manage data imports and deduplication
Integrate with the Customer Insights service; use Power BI to view Microsoft Dynamics 365 for Marketing data; identify how custom channels work with Microsoft Dynamics 365 for Marketing
Manage segments and lists (10 – 15%)
Create and manage segments
Identify segment types; create market segments including dynamic, static, and suppression segments; implement segment naming rules; view segment entities and relationships by using the Explore hyperlink; configure dynamic segments by using the Designer; combine segments using union, exclude, or intersect logic
Create marketing pages; add form blocks to marketing pages; add forms to form blocks; apply a style to marketing pages; integrate marketing pages with marketing emails; create and use dynamic tests links; implement dedicated marketing page blocks; preview and validate marketing pages; publish a marketing page
Manage leads (10 – 15%)
Create and manage leads
Identify and describe stages in the lead life cycle; create leads manually or automatically; synchronize leads from LinkedIn by using the LinkedIn connector; create segments by using Microsoft Dynamics Customer Insights integration
Create fixed rule and behavior rule scoring conditions; create compound conditions; set up single and multiple condition models; configure advanced lead scoring; configure sales readiness thresholds; review lead conversion metrics
Create and manage marketing emails (10 – 15%)
Create email messages
Create an email message by using a template; use basic HTML markup to create email messages; identify mandatory dynamic fields; add dynamic content to email messages
Identify message requirements; preview messages by using the Basic and Inbox options; validate messages; publish messages
Manage customer journeys (10 – 15%)
Identify and describe journey template types; identify content types; set up a customer journey; implement Activity and Launch Workflow options; implement targets; identify flow control components; implement flow control for journeys
Configure required options for publishing journeys; check campaigns for errors; publish a campaign; display customer journey insights
Manage events (5 – 10%)
Create events and webinars
Create an event team; set up sessions, including internal and external tracks; set up speakers; create event passes; set up venues; manage sponsors; manage vendors, logistics, and accommodations; identify webinar types; configure webinar options